We've streamlined the Landing Pages module and better positioned it to work with other inbound marketing tools in the Silver Interface like Call to Action, Lead Nurturing and Email Marketing.
Landing pages are typically designed as distraction-free pages where a visitor is asked to submit a form and provide personal information, typically in exchange for some offer. In Freedom 9.6, a Landing Page can include a form, plus a graphic and/or a content area.
Typically, a website will drive traffic to a landing page through a Call to Action button or an Email Marketing campaign. The Landing Pages module lets you track views and conversion rates of each page, and you can run A/B tests to see which version of a landing page was most effective.