A Content Management System
(CMS) is a powerful tool that can help streamline your business. It can
transform a business from chaotic and unorganized to productive and
of Content Management Systems exist today, so choosing the right one
can be a daunting task. There are many qualities to look for in a
Content Management System. Below are a few of the more important ones.
Never forget the main reason for using a CMS is to make creating and
editing content an easy task. It’s easy to get lost in the sea of
systems who boast about having a simple interface. Look for a system
with a clean, simple, well-designed user interface. Your team will be
spending a lot of time using it so if it’s hard to use, your
productivity will suffer.
2. Integration. A good CMS will have a suite of tools
at your disposal and offer a comprehensive solution to all your
web-based needs. You should be able to pick and choose which features
you would like to use. If a system requires third party applications or
custom programming, you should move on.
3. SEO-focused content analysis. A good CMS will include a feature to analyze your content (usually via Scribe) to help coach you on content that is well-written for search.
4. Functionality. Make
sure the CMS is not overly-simplistic and includes extensions with the
functionality you will need. Many systems are still developing; don’t
invest in a system until you’re positive it offers what you need.
5. Community. A
hazard with some systems is nobody is listening to what customers want
and need. Don’t be swayed by the most “popular” or “free” systems. What
really matters is the people behind the system, that they are good at
their job, and that they continually track and develop their CMS to meet
their client’s needs.
The disadvantages of some of the open source CMS products is spotty
support. Choosing a CMS that is well-supported is critical. Be sure you
can reach someone on the phone and by email when you need help or when
something goes wrong. You should be spending your time building and
launching websites, not digging through code.
Many CMS products have a poor track record when it comes to security.
Be sure to invest in one that is proven to be secure and has a good
history of quick patches and a commitment to strong security practices.
8. Human-readable URLs (HURLs).
A good CMS will be well-optimized for search and HURLs are a critical
part of this. Be sure you can enable HURLs and that you can customize
the structure for your needs, as well. This will go a long way toward
your SEO efforts.
9. Customizable meta information.
Be sure you can customize your meta description, tags, and window title
on a per-page basis. This is also important for search and for the SERP that is previewed in a search listing.
10. Social media integration.
A modern CMS will automatically “ping” out content updates to social
networks for you. This saves time and ensures timely distribution of
remember to do your research before investing time and energy into a
new system. A Content Management System should make your life easier by
keeping you out of the nuts and bolts and instead allow you to run your